A Crisis Like No Other: Understanding and Defeating Global Warming couples engaging and creative storytelling with accurate details to explain global warming. It covers both the technical and human issues of global warming by addressing what's causing global warming and why people don't believe it exists. The book tells readers how to convince others that global warming is not only real but life-threatening and offers a clearly laid out path to s Read More

In the battle against the COVID-19 pandemic the integration of Internet of Things (IoT) technologies has played a pivotal role in reshaping public health and healthcare delivery. Interconnected devices have demonstrated their capacity to collect transmit and analyze data significantly impacting various aspects of pandemic management. COVID-19 Monitoring with IoT Devices is a comprehensive guide to measuring the impact of COVID-19 infection and mon Read More

COVID-19: Causes Transmission Diagnosis and Treatment is a simple guide to COVID-19 for all readers to give a thorough perspective about the disease. It comprehensively covers information about SARS-CoV-2 biology clinical treatment and associated problems. It starts with key introductory topics such as COVID-19 epidemiology and viral biology. Next it covers basic COVID-19 treatments and the impact of the disease in public health and economies. Read More

COVID-19 has spread like wildfire across the globe since the start of the SARS-CoV-2 outbreak hampering quality of life at multiple levels and causing many deaths. Many aspects of the human experience have been affected with a body of research being published on its effects on psychological and physical well being loss of jobs pay cuts education and unpaid caregiving. New findings on these aspects are still emerging as we learn more about the consequ Read More

Clinicians patients and scientists alike have been battling cancer for over several decades; however patient outcomes have not significantly improved over the years with conventional therapies. In recent years this has caused researchers to look for a change in the status quo and the awareness of the human immune system which has an intrinsic mechanism to control microbial pathogens and dysfunctional self-tissues has triggered scientists to look for Read More

A malignant tumor is an actively growing tissue composed of cells derived from a single cell line that has undergone irreversible differentiation. These cells are invasive and also metastasize in the body resulting in malignant cancer. Recent research suggests that a malignant tumor originates from cancer stem cells (CSC) accompanied with physiological niches.Cancer Metastasis and Stem Cell/Niche explains the invasiveness and metastasis of cancer cells Read More

Herbal Medicine: Back to the Future compiles expert reviews on the application of herbal medicines (including Ayurveda Chinese traditional medicines and alternative therapies) to treat different ailments. The book series demonstrates the use of sophisticated methods to understand traditional medicine while providing readers a glimpse into the future of herbal medicine.This volume presents reviews of traditional Chinese medicine and other plant based Read More

"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria and by extension other African Nations. The book examines the unique political cultural and religious systems that create the context for advertising in African countries and describes the unique historical social economic communication and political context within which the practice of advertising takes pl Read More

Cardiac Care and COVID-19: Perspectives in Medical Practice is an accessible reference on diagnoses and treatment modalities for cardiac diseases in general and emergency cardiac conditions to be more specific with respect to the current COVID-19 pandemic. Chapters in the book give updated descriptions of common problems in emergency medicine and cardiovascular disease. Each chapter is dedicated to a specific cardiovascular dise Read More