Emerging Landscape in Business Analytics Technologies

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This review paper tries to capture the emerging landscape in business analytics technologies with the main focus being to identify the potential challenges due to this emergence. With the projected global data creation of 170 ZB by 2025, with enterprises comprising around 60% of that 170 ZB total, companies need weighty analytics technologies to maneuver them. Cloud, data warehouses, big data, and new software/hardware developments have intensified the unfolding of analytics. Analytics as such has not changed much, but analytical technology has undergone a lot of changes. New and emerging analytics technologies include hybrid data architecture, containerization, data fabric, IoT, blockchain, connected cloud, etc. Business analytics innovative technologies bring new opportunities and challenges, but not without net gain.